October 22, 2015
WELCOME Paraguay and Brazil to the Beef Alliance!
A day full of productive and informative meetings. The young leaders have been asked for the second year in a row to participate in and attend the business meetings with the executive leadership. The leadership of each country gave an opening introduction and remarks to begin the meeting.
The first order of business was an affirmative vote to add both Paraguay and Brazil to the Alliance. With the addition of these two countries the Beef Alliance now represents nearly half of global beef production! Later in the day we were privileged to have them present information on both of their countries and where they felt participation in The Beef Alliance would most benefit their countries and the alliance. There was much to be learned. We have enjoyed the participation of Paraguay and Uruguay in the Young Leaders group. The leadership of Brazil has asked us great questions about building a Young Leaders program in their country.
Mr. Matt Tripodi from Euromonitor International was the key note speaker today. His presentation was titled “Success, Opportunity and Challenges in the Global Supermarket.” There were many slides that were of so much interest the smart phones came out and photos were taken of the slides. We learned a great deal, primarily that there is going to be increased demand for beef worldwide for years to come. A few note-worthy statistics: Worldwide exports have grown nearly $10 Trillion in the past 10 years; a 6MMT increase in beef consumption is projected over the next 5 years = 2.6% increase per year; Asia Pacific and Latin America will account for 90% of beef consumption. Mr. Tripodi stressed that beef is beef and that we need to be sure to not lose this label to beef-like all plant products and to be involved in the labeling of these products. In all, it was a great presentation and everyone took something away from it.
The remainder of the day business meeting we covered, discussed and then the presidents of each nation voted on the “Items for Determination.” We listened to presentations from Brazil and Paraguay. And lastly, had our official photograph taken.
- American Young Leaders